We are provides of market leading ecommerce solutions to UK Businesses, our team combine the best of creative design with simple to use but powerful and functionally rich ecommerce websites.
For a website to be successful, it needs to get the user involved, ideally to take a positive action, whether this is to make a purchase, contact or subscribe. There are many steps before a user will make a positive action, by which time you can lose the opportunity. Each step is as important as the other, so a balance needs to be achieved between each step.
When an individual has a requirement, they will often turn to the internet to find more information and to locate products or services. To do this most people will search using their favourite search engine. For Europeans users, Google controls almost 95% of the market, with Microsoft controlling 3% (split between Bing and Yahoo). The rest of the search engine market is controlled by smaller search engines, most of these use either Google or Bing to provide the search result.
Once the results have been returned, most visitors will view only the first few pages of the returned list of links, so getting a good ranking or position in the search engine is vitally important.
Achieving a good ranking for your chosen key phrase is a laborious and continuing process, which involves many factors not all within your control. Some of the factors within your control are content, internal links, page title and page description.
You have spent weeks painstakingly tweaking your website, you have good quality external links to your website and now you are ranking well within the search engines but no one is visiting your website.
If this is the case then users may not like how you are presenting yourself or your page title or description is not captivating enough within the search engine results.
This generally is one of the simplest issues to resolve but it may affect your ranking. And the starting point of this process is to look at the wording the search engines display for you and your competitors, which link would you choose and why?
If you are seeing people visiting your website then leaving without exploring the site, they do not like the first impression you are presenting about yourself. This can be for a number of reasons for example:
Some of these issues relate directly to maintaining your website and others, understanding your customers.
There are several factors that influence why someone may or may not purchase from a website, assuming the previous issues have been addressed. Some of these factors are related directly to the website, other may be related to pricing and product description.
Some of the factors which may be causing this: