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More and more businesses are starting to use Social Media as a way of increasing their exposure to their potential customers, but why?
We all know that chances of a sale increase dramatically, if you can have a conversation with a purchaser. Social media is another way of starting these conversations - by exposing your business via social media you are giving the purchaser a chance to get to know you.
Using social media in a marketing capacity is similar to other marketing campaigns in the fact that it takes time and work. Somebody within your organisation needs to be responsible for this on a weekly or daily basis. You can expect the results of Social Media to start to positively affect your business within a few months.
A recent survey of major marketers found that almost a third of them spent 11 or more hours on social media per week. The survey also found that this investment resulted in over 50% increase in new business. Both small and large organisation found similar benefits on helping them close the deal.
A marketing strategy based around Social Media can be far more cost effective in cash terms but will be more expensive in time and effort.
Within the UK, it is estimated that more than half of the adult population use social media and this is on the up. Different age groups and genders use different social media, so exploring social media will help you to understand your customer and their social habits.